Our Story
A face behind every bag. A story behind every flavor.
Made With Pride,
Patience & Love
At Bub's Jerky, we believe great beef jerky isn't made on an assembly line — it's made with pride, patience, and a little bit of love.
Every batch starts with premium cuts of beef, carefully seasoned with our signature blend of spices and slow-crafted to deliver bold flavor, the perfect bite, and the kind of quality you can taste. We don't cut corners, and we never rush the process. Good jerky takes time.
Born in the heart of California Wine Country, Bub's Jerky was created with one simple goal: make the kind of jerky you'd be proud to hand to your friends, your family, or the guy sitting next to you at the bar. Whether you're hiking a trail, enjoying a cold beer, hitting the road, or just looking for a better snack, we've got you covered.
This isn't just another bag of beef jerky. It's a small-batch product built on craftsmanship, quality, and old-fashioned values. Every package reflects our commitment to making something we're proud to put our name on.
From our family to yours…
Made with Luv by Bub.
The Bub's Way
Made With Love
Every batch is made with genuine care. That's not just a tagline — it's how Bub has always done things.
No Shortcuts
Premium beef, quality ingredients, and traditional methods. We don't cut corners because you deserve better.
Bold Flavors
Flavor that actually means something. Each recipe is crafted to stand on its own — no filler, no fluff.
Wine Country Roots
Born and raised in Calistoga, Napa Valley. The same region known for world-class taste is home to Bub's Jerky.
"Real Smoke. Real Flavor. No Nonsense."
Wine Country's
Favorite Snack
Calistoga is a town that knows good taste. Surrounded by world-renowned vineyards and a community that takes food seriously, it's the perfect place to craft something worth sharing.
Bub's Jerky has become a staple at local wine tasting rooms, farmers markets, and among the friends and neighbors who've been fans from day one. We're proud of our roots and grateful for every person who's picked up a bag.
Whether you found us at a tasting room, a local shop, or online — welcome to the family. We hope you love it as much as we love making it.
Taste the Story
Every bag of Bub's Jerky carries a little piece of Napa Valley with it. Try all three flavors and find your favorite.
Shop Our Flavors